National Ladder Safety Month Marketing Guide: Our voice is stronger together. Help NLSM spread our message.

Last year, our National Ladder Safety Month message reached millions of people and with your help this year, it can reach even more.

Thank you for your support of the 2022 National Ladder Safety Month! We have developed this marketing kit to help you promote the value of this important movement and spread the word to your network.

The pieces of the guide were created with you in mind and can be used in conjunction with one another or on their own. Our goal is to make amplifying our message as easy and empowering as possible.

Click the links below to explore the guide.

Contact us at marketing@laddersafetymonth.com with your efforts and a company logo (or take a selfie if you're educating friends and family), and we’ll make sure to share it through our social media outlets.

 Event Description

 

Who

The American Ladder Institute (ALI)

ALI, the only approved developer of safety standards for the U.S. ladder industry, is the presenting sponsor for National Ladder Safety Month.

ALI believes ladder accidents are preventable, but without better safety planning and training and continuous innovation in product design, we will continue to see far too many fatalities.

Our Valued, Industry- Leading Sponsors

ALI is proud to have the support from our generous, industry-leading companies and organizations to help amplify the voice and message of National Ladder Safety Month.

Learn more about our sponsorship opportunities for the 2022 National Ladder Safety Month here.

You

We couldn’t have a successful National Ladder Safety Month without the support of our community and their contributions to the growing reach and impact of this important movement.

What

Presented by ALI, National Ladder Safety Month is the only movement dedicated exclusively to the promotion of ladder safety – at home and at work.

When

National Ladder Safety Month was created to raise awareness of ladder safety and to decrease the number of ladder-related injuries and fatalities.

Here is what we will focus on during the 2022 National Ladder Safety Month:

  • February 28 – March 6: Choosing Your Ladder
  • March 7-13: Safety Before the First Step (Inspection and Set Up)
  • March 14-20: Safety While Climbing
  • March 21-27: Safety at the Top

Why

The goals of National Ladder Safety Month are to:

  • Raise awareness of ladder safety
  • Decrease injuries and fatalities caused by ladder misuse
  • Increase the number of people certified in Ladder Safety Training

 

 Website

 

Event Images                                    

 

 

 

 

 

To help spread the word about the 2022 National Ladder Safety Month, post the above web banner to a high-profile page on your company website, relevant blogs, social media profile pages and/or email communications. This web banner can be used alone or with the event listing and descriptions below that have also been provided for your use.

Please link the banner to the National Ladder Safety Month website: www.laddersafetymonth.com.

You might also choose to incorporate graphics throughout your communications. We have provided a variety of options, including the National Ladder Safety Month official logo, email banner and social media images, to help build excitement around this important month.

Event Listing

Place the below event listing on your company website’s homepage, calendar/upcoming events pages, blogs or wherever it’s appropriate so you can make your customers and prospects aware of your participation in this important event.

National Ladder Safety Month

March 2022

www.LadderSafetyMonth.com

National Ladder Safety Month is the only movement dedicated exclusively to the promotion of ladder safety, at home and at work. During March 2022, National Ladder Safety Month will bring heightened awareness to the importance of the safe use of ladders through resources, training and a national dialogue. Learn how you can participate today by clicking here.

 

 Social

 

Social Graphics

When you copy and paste the pre-written posts onto your social media channels, make sure you add the below images to generate even more interest around this important month and proudly demonstrate your participation in this important event.

Download Graphics

Social Posts

Help us amplify our message before and during National Ladder Safety Month by engaging with the National Ladder Safety Month community on our social media channels: Facebook, Twitter, and LinkedIn. These are great avenues to not only help us share the important message of National Ladder Safety Month, but for you to share the efforts your company is taking to promote ladder safety as part of your ongoing safety initiatives or specifically in support of the National Ladder Safety Month.

Simply copy and paste these pre-written posts onto your social media channels and add the above image to generate even more interest and excitement leading up to the 2022 National Ladder Safety Month.

Want to take it a step further? You can create your own messages or personalize the below posts before and during the event.

Best Practices:

  • Post at least once a week
  • Include the hashtag #LadderSafetyMonth
  • Use the following, shortened URL for posting the National Ladder Safety Month’s website to any of your social media channels: https://bit.ly/3kbqwW8

Facebook/LinkedIn

Join [company name] in putting safety first this March for #LadderSafetyMonth. With your support, we can promote ladder safety and decrease the number of ladder-related incidents that happen every year. https://bit.ly/3kbqwW8

[company name] is a proud supporter of #LadderSafetyMonth. This March, individuals and companies across the country will come together to promote ladder safety and decrease the number of ladder related incidents that happen every year. Join us in putting safety first. Learn more: https://bit.ly/3kbqwW8

Did you know that 76% of surveyed individuals felt that ladder accidents in the workplace could have been avoided with proper training? Learn more about how [company name] is putting people first by participating with us for #LadderSafetyMonth: https://bit.ly/3kbqwW8

Are you current on ladder safety? Join [company name] and brush up on ladder safety basics this March during #LadderSafetyMonth. https://bit.ly/3kbqwW8

Is your company providing proper ladder safety training? 76% of surveyed individuals felt that ladder accidents in the workplace could have been avoided with proper training. Learn more about how [company name] is putting people first by participating with us for #LadderSafetyMonth: https://bit.ly/3kbqwW8

Keep safety front of mind. Join [company name] in celebrating #LadderSafetyMonth this March – the only movement dedicated exclusively to the promotion of ladder safety, at home and at work. Learn how you can participate: https://bit.ly/3kbqwW8

9 out of 10 organizations agree: Ladder safety training is important! Participate in #LadderSafetyMonth this March to ensure your colleagues are informed and safe in the workplace. https://bit.ly/3kbqwW8

Help foster a safe work environment and decrease the number of ladder-related accidents by joining [company name] in celebrating #LadderSafetyMonth this March. https://bit.ly/3kbqwW8

Spring cleaning is starting! Make sure you are ready to safely tackle all of your jobs by joining [company name] this March for #LadderSafetyMonth. https://bit.ly/3kbqwW8

Twitter

Are you up-to-date on ladder safety? Brush up on ladder safety basics this March during #LadderSafetyMonth. Learn more: https://bit.ly/3kbqwW8

Did you know that there is a 1 in 127 chance of dying in a fall? Ensure that you’re safe by joining [company name] in March for #LadderSafetyMonth: https://bit.ly/3kbqwW8

Prioritize the safety of you and your company by joining us for the sixth annual #LadderSafetyMonth – the only movement dedicated exclusively to the promotion of ladder safety, at home and at work. https://bit.ly/3kbqwW8

Are you keeping safety on top of mind? Just us as we celebrate the sixth annual #LadderSafetyMonth. Learn how you can participate: https://bit.ly/3kbqwW8

Did you know that 76% of surveyed individuals felt that ladder accidents in the workplace could have been avoided with proper training? Learn more about how [company name] is putting people first by participating with us for #LadderSafetyMonth: https://bit.ly/3kbqwW8

Every year, more than 300 people die from a ladder-related accident that could be prevented with correct ladder use. Join [company name] as we spread ladder safety awareness this #LadderSafetyMonth https://bit.ly/3kbqwW8

With your support this #LadderSafetyMonth, we can promote ladder safety and decrease the number of ladder-related incidents that happen every year. https://bit.ly/3kbqwW8

 

 Email

 

Email Signature

Include the below sample language and banner in your email signature, linking it here: https://bit.ly/3kbqwW8

Join [company name] in spreading awareness about the importance of the safe use of ladders during National Ladder Safety Month, March 2022. Learn more about how you can be a part of this national dialogue here.

Sample Pass-Along Email

[Subject]: Join [company name] in Celebrating National Ladder Safety Month

[Body]:

Hello [Name],

I am excited and proud to announce that [company name] is supporting National Ladder Safety Month. Taking place March 2022, National Ladder Safety Month is the only movement dedicated exclusively to the promotion of ladder safety – at home and at work.

Every year, more than 300 people die from a ladder-related accident and thousands suffer from disabling and/or debilitating injuries. These deaths and injuries could be prevented with correct ladder use. Without proper training, we will continue to see far too many fatalities. That’s why, [company name] is excited to participate and support this important initiative by [insert details how your company is participating].

I would like to personally invite you to join us in spreading the importance of ladder safety. With your support, we can promote ladder safety and decrease the number of ladder-related incidents that happen every year. Click here to learn more.

Thank you,

[Name]

[Insert your professional signature block]