National Ladder Safety Month Marketing Guide

You're invited to participate in the fifth annual National Ladder Safety Month in March 2021. Use this guide to spread the word about National Ladder Safety Month and show your customers and stakeholders your commitment to safety.

Weekly Themes

In March 2021, education and promotion will focus on the following topics:

Week One: Choosing Your Ladder
Week Two: Safety Before the First Step (Inspection and Set Up)
Week Three: Safety While Climbing
Week Four: Safety at the Top
Week Five: Ladder Safety Misconceptions

Event Graphics

To proudly show your support of National Ladder Safety Month, post the National Ladder Safety Month web banner and/or badge to a high-profile page on your company website, blogs, social media profile pages and/or email communications. This web banner and/or badge can be used alone or with the event listing and descriptions below that have also been provided for your use.

Please link the banner and/or badge to the National Ladder Safety Month website: www.laddersafetymonth.com.

Also available for your use is the National Ladder Safety Month official logo, email banner and social media images to help build excitement around this important month.

Download All Graphics

Event Listings

This event listing can be placed on your company website’s homepage, calendar/upcoming events pages or blogs. Consider adding the event description where appropriate to make your customers and prospects aware of your participation in the event.

National Ladder Safety Month
March 2021
www.LadderSafetyMonth.com

National Ladder Safety Month is the only movement dedicated exclusively to the promotion of ladder safety, at home and at work. During March 2021, National Ladder Safety Month will bring heightened awareness to the importance of the safe use of ladders through resources, training and a national dialogue. Learn how you can participate today.

Email Signature

Add the sample language below to the bottom of your email signature, along with the event link, to increase awareness of your participation in the event with customers and prospects. You may also choose to include the banner ad below the text for increased attention.

Name

Title | Company

Address 1, Address 2 | City, State Zip

P: +1.XXX.XXX.XXXX | E: email@email.com

Join [COMPANY NAME] in spreading awareness about the importance of the safe use of ladders during National Ladder Safety Month, March 2021. Learn more about how you can be a part of this national dialogue at www.laddersafetymonth.com.

Once you've downloaded and saved the event graphics, insert an image in the email signature editor. After you insert the image, please hyperlink it to www.laddersafetymonth.com. Make sure to type all of your personal information along with the text shown above before inserting the web banner.

Promotional Pass-Along Email 

Here is a sample email that you can personalize and send to employees or customers to share your involvement with National Ladder Safety Month and your commitment to ladder safety.

[Subject] Join [COMPANY NAME] in the National Movement to Promote Ladder Safety 

[Body]

Hello [NAME],

I am proud to announce that [COMPANY NAME] is supporting the fifth annual National Ladder Safety Month, taking place throughout March 2021. This important national initiative will heighten awareness and promote the safe use of ladders.

Every year, thousands of people are injured through the misuse of ladders. National Ladder Safety Month will heighten awareness of safe ladder use, reinforce safety training and educate homeowners and working professionals.

At [COMPANY NAME], we believe ladder safety and proper ladder safety training is invaluable. [COMPANY NAME] is excited to be taking part in this initiative by [DETAILS ABOUT HOW YOU ARE PARTICIPATING].

Please join us in spreading awareness about the importance of ladder safety at home and at work. Visit www.laddersafetymonth.com to learn more.

Sincerely,

[YOUR NAME AND COMPANY SIGNATURE BLOCK]

Social Media

As a valued partner of National Ladder Safety Month, please engage with the National Ladder Safety Month community on social media, including FacebookTwitter and LinkedIn. These are great avenues for you to share the efforts your company is taking to promote ladder safety as part of your ongoing safety initiatives, or specifically in support of National Ladder Safety Month. Start with sharing the news of your company’s sponsorship!

Hashtag: When posting on Twitter and Facebook, be sure to include the hashtag #LadderSafetyMonth in your posts.

Shortened Link: Use the shortened URL https://goo.gl/frey3p for posting the National Ladder Safety Month’s website link to any of your social media accounts.

Download Shareable Graphics

Twitter

  • Keep safety top of mind, even before the first step. Join us in celebrating #LadderSafetyMonth in March: https://goo.gl/frey3p
  •  [COMPANY NAME] is a proud sponsor of #LadderSafetyMonth. Join us in spreading ladder safety awareness this March https://goo.gl/frey3
  • Safety begins before the first step. Are you using the right ladder for the job? Check out ALI’s tips on choosing the right ladder and join us this #LadderSafetyMonth. https://www.americanladderinstitute.org/page/Ladders101  
  • During the second week of #LadderSafetyMonth, the theme is “Inspection and Set-Up” – don’t neglect, inspect! Learn more about proper ladder inspection: https://www.americanladderinstitute.org/page/BasicLadderSafety
  • Safety while climbing the ladder: maintaining three points of contact, refraining from sudden movements, focusing your attention on the climb, and more. Check out additional tips for a safe climb: https://www.americanladderinstitute.org/page/BasicLadderSafety
  • Week four of #LadderSafetyMonth focuses on safety at the top. The most important ladder safety rule to keep in mind at the top of the ladder is maintaining your center of gravity – don’t reach! For more tips on ladder safety, visit: https://www.americanladderinstitute.org/page/BasicLadderSafety
  • Washing windows? Cleaning gutters? Painting your living room? Whatever the task at hand may be, check out these ladder safety infographics to stay safe during the job. https://www.laddersafetymonth.com/Safety-Resources/Infographics #LadderSafetyMonth
  • Although #MarchMadness isn’t happening this year, the statistics remain staggering. Your odds of picking a perfect bracket: 1 in 128 billion. Your odds of dying from a fall: 1 in 127. Ensure you are using a ladder safely in 2021 and the years to come. https://goo.gl/frey3 #LadderSafetyMonth 

Facebook

  • This March, individuals and companies across the country will come together to promote ladder safety and decrease the number of ladder related incidents that happen every year. [COMPANY NAME] is a proud sponsor of #LadderSafetyMonth. Join us in putting safety first. Learn more: https://goo.gl/frey3p
  • Safety begins before the first step. Are you using the right ladder for the job? Check out ALI’s tips on choosing the right ladder and join us this #LadderSafetyMonth. https://www.americanladderinstitute.org/page/Ladders101  
  • During the second week of #LadderSafetyMonth, the theme is “Inspection and Set-Up” – don’t neglect, inspect! Learn more about proper ladder inspection: https://www.americanladderinstitute.org/page/BasicLadderSafety
  • March madness is just around the corner, and no, we’re not talking about the basketball tournament. [COMPANY NAME] is gearing up to participate in the fifth #LadderSafetyMonth. Learn more at https://goo.gl/frey3p
  • Although #MarchMadness isn’t happening this year, the statstics remain staggering. Your odds of picking a perfect bracket: 1 in 128 billion. Your odds of dying from a fall: 1 in 127. Ensure you are using a ladder safely in 2021 and the years to come. https://goo.gl/frey3 #LadderSafetyMonth 

LinkedIn

  • Although #MarchMadness isn’t happening this year, the statistics remain staggering. Your odds of picking a perfect bracket: 1 in 128 billion. Your odds of dying from a fall: 1 in 127. Ensure you are using a ladder safely in 2021 and the years to come. https://goo.gl/frey3 #LadderSafetyMonth 
  • Safety begins before the first step. Are you using the right ladder for the job? Check out ALI’s tips on choosing the right ladder and join us this #LadderSafetyMonth. https://www.americanladderinstitute.org/page/Ladders101  
  • During the second week of #LadderSafetyMonth, the theme is “Inspection and Set-Up” – don’t neglect, inspect! Learn more about proper ladder inspection: https://www.americanladderinstitute.org/page/BasicLadderSafety
  • [COMPANY NAME] is proud to sponsor National Ladder Safety Month. This March, individuals and companies across the country will come together to promote ladder safety and decrease the number of ladder related incidents. Join us in putting safety first. Learn more about how you can participate this March, and access free safety materials to use at home or in the office: https://goo.gl/frey3p